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[Seminar
Highlights] [Real Estate Blogging] [Web Articles] [Web
Basics] [Web Position]
[Tips] [Tools] [
My Sites ]
SEMINAR NOTES PAGE "INTERNET MARKETING WITH A
BLOG TWIST"
Title: “Technologies for Profit
with Your Real Estate Web Site”
Presenter: Jim Crawford
 How
to produce and use effective websites; and how to make use of emerging
technologies. Introduction to Real Estate Blogging and
www.ActiveRain.com
Real Estate: Online success and profit are planned events, and aren't luck.
Success is a chosen destination. Strategies for success and profit in real
estate with Internet and technology. The seminar session will cover:
- Why web / Internet?
- Traditional marketing vs. web. Which is more cost effective?
- Defining a web strategy - the basics
- Choosing the Right Domains
- Define your target audience.
- Choosing web content
- Inception to Implementation of web.
- Entice Clients: MLS Photos / online tours / online videos
- Driving web traffic / capture leads /entice viewers
- Strategies for follow ups.
- Online Newsletters / Email Campaigns
- Contact management / Follow up / Lead Conversion
- Real Estate Blogging, and
www.ActiveRain.com
 Check
this Cluster Search!
REMAX BRANSON MISSOURI OCT 2007 Seminar: Highlights - Notes
- Success isn't achieved by chance,
it's a planned event!
- Educate yourself
to the nature of the World Wide Web & how it works.
- Lower your
marketing costs & increase your bottom line!
- Create a web strategy and Internet Plan.
- Target Internet niches and audiences. Buy, Sell,
Invest....
- Focus & build a major real estate Internet based business
and presence!
- Develop and Implement a Internet marketing strategy that
works!
- Create a value-added image! Separate yourself from the
crowd!
- Hitting the target: driving traffic, lead generation, identifying hot prospects.
- Viewer follow ups, responses, contacts, and tools that
work.
- Seasoned agents have the skills to close the Internet is
just a new marketing medium.
- Major mistakes of real estate websites!
- More than one way to make profit on the web!
- The cost of: profits, ethics, referrals, ego, and real
success!
- The web is consumer driven, profit is derived by
meeting consumers needs!
Articles I've written concerning real estate on the web:
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Profit Starts With a Plan!
- Lets Review Technology Basics!
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My Website
Atlanta Best Homes. Com
Choosing the "Best" Domain Name and Purchasing It!
Meta Tagging
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Title Tag should be between 50-80
characters long - including spaces!
Meta Keywords not to exceed 1024
characters including spaces and commas
Meta Description tag not to exceed 250
characters including spaces and commas
TOOLS
Web Optimization
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It is a common myth on the world wide web is that by simply submitting a web
site to several search engines (or even hundreds) will not bring thousands of
visitors. However, you don't need hundreds of engines to improve your traffic.
Most of the search engine traffic to most sites comes from about ten major
engines. Web optimization allows your website to make maximum use of your
content, domain name, keywords, meta tags, and page load times in order to
achieve a higher web site position in in a search query.
Search Engines - Optimized
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What is Link Popularity?
HTML- Basics For Search Engine Optimization
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If other sites are linking to your site, it must be good; search engines
therefore feel that good sites deserve a boost in rankings (when all else is
equal). This makes a lot of sense. People link to good sites, not bad ones.
10 Steps to Higher Search Engine Positioning
Creating
Better Links
Search Engine Saturation
Link Building Importance
The importance of link building - pt 1
The importance of link building - pt 2
The importance of link building - pt 3
The Value of Inbound Links To Building Website Traffic
Article by Tony Subia May 2004 Subia Interactive.com
Page Rank Does Not Equal Link Popularity
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An important note *** Google PageRank is not the same thing as link
popularity. Page rank ( PR) is actually a subset of link popularity. Page rank
focuses strictly on the quantity and popularity of links, whereas link
popularity adds quality into the equation. Unfortunately, most people
mistakenly use the terms "link popularity" and "PageRank " interchangeably, this
just confuses the issue further!
GoogleRankings.com - Find your
website's page ranking on
Google
Understanding and Building Google PageRank
Web Placement (
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It is the objective of every website owner to be
found on the first page of every query search. It is seldom accomplished, but
can be easily done if you understand the concepts!
WEB POSITIONING... I do not pay for any position, but
because I know how to achieve position... I have achieved
the results to keep our site in the top of the search engines.
What
AtlantaBestHomes.Com Looked Like in History!
-
Search Engines for Term "Atlanta homes for sale"
Teoma,
Ask,
MSN,
Google
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Search Engines for Term: "Atlanta
luxury golf homes"
MSN,
Google,
Alltheweb,
AOL,
Altavista,
Hotbot,
Yahoo,
Ask
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Search Engines for Term: "Atlanta
listing agents"
MSN,
Google,
Alltheweb,
AOL,
Altavista,
Hotbot,
Yahoo,
Ask
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Search Engines for Term: "Atlanta CRS"
MSN,
Google,
Alltheweb,
AOL,
Altavista,
Hotbot,
Yahoo,
Ask
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Search Google for "Windward
Homes for Sale"
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Search Google for "Atlanta
Million Dollar Homes"
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Search Google for "Loudoun
Virginia Homes"
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Search for "Fairfax
Homes for Sale"
Site Link Analyzer
Web Position Resources
Where Do Reciprocal Links Come In?
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The other popular misconception that they *must* have links that are
reciprocated on their site (e.g., "you-link-to-me-and-I'll-link-to-you"-type
links). Still others are saying that reciprocal links are dead and you won't
gain *any* benefit from them.
Both are wrong. You certainly don't need reciprocal links, but you can if you
want. It's links pointing to your site that are the helpful ones. You need
to do what's right for your image, site visitors! So it is smart to
exchange links with other real estate professionals and affiliate businesses to
get more web traffic, higher site ranking, and closed deals!
How To Get Linked Without Even Trying
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The best way to get links (but the most time-consuming) is to simply
have the best site on the Internet in your specific niche. If your site is well
written, provides useful information, and is constantly updated, you often won't
have to seek out links at all. Other sites will link to yours of their own
volition.
Pay For Click
(PPC) or Pay for Inclusion (PPI)
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Since the Internet is our new medium for marketing homes, real estate and
services that we once marketed via: print, classifieds and other print
mediums... we must understand it. We must comprehend that advertising on the
Internet encompasses a broad spectrum, and know how it really works before we
spend money on it. Pay Per Click, Pay for Inclusion, and placed position
for a fee encompasses banner advertising, pop-ups, PPC, Cost-per-Clicks, and
search engine optimization. Each of these components and tools have their own
issues which can be considered beyond the reasonable reach of every business
owner. Banner ads and pop-ups are ignored to a large degree by most consumers.
They are a nuisance! For the most part, Pay-per-Click and Cost-per-Click
advertising are used by the those who for one reason or another are unsuccessful
in reaching a reasonable level of positioning in the search engine results. In
other words, they are used by those who's web sites are not optimized, tagged or
indexed and not found in a search engine search!
Pay for click does not make an under performing web site better...it is just
that now your site can be found!
If your site is currently poorly optimized and does not reflect who you
are and what you offer it will remain that way, and will still be poorly
optimized afterwards. Another downfall is PPC, PPI are like a drug addiction.
It can be very costly endeavor, and when you stop paying for PPC, PPI your web
position disappears and so does your web traffic! So in that sense alone it
should be made clear that one should n ever disregard
Search Engine Optimization SEO in place of PPC.
That is a tactical mistake, and does no share the the benefits and rewards of a
SEO marketing strategy.
♦
Creating and Using Links on Your Site
♦ Controlling Web Robots
♦
HTML - Codes Special Characters
Web Points to Ponder!
Cost Effective Tips, Innovative Thoughts, and Tools.
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Bookmark Site or Save as a Favorite. To avoid costly Pay Per Click a
smart idea is to have save this page as a Favorite or Bookmark so that users
that have found your site can return without costing you extra monies from
your Pay Per Click Budget. The easiest way to accomplish this is to have
your web pages scripted with simple HTML code.
Bookmark Html Code or use a
Send-A-Link.Com script line of Htm code that allows user to
Bookmark or send to a friend relative or associate.
Favicons: What is a Favicon?
A
Favicon is simply a Favorite Icon! It is a webmasters professional
tool that allows the site owner to promote site freely, and offers quick ease
of use for the web viewer to save your site as a favorite or bookmark it.
It is a visual reference point. When a web page is saved as a
bookmark or favorite a graphic is displayed in those folders, and in the web
browser address bar. It is a web
 graphic in .ico format that allows you to
brand your site, and set yourself apart from the competition. This
Graphic is stored in 16 x 16 pixel size, and can be a corporate logo, a
Realtor Symbol, or custom designed logo.
(Example of A Favicon As Viewed in Address Bar)
(Save this
page to you favorites and reload. A graphic should appear in you
Favorites and url address bar when the page is reloaded. )
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Example of a
Favicon As Viewed in
Favorites )
Drive web traffic to a central point. Example
"Search
for Atlanta Homes"
Cheap and Fast Hosting Sites (
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Template Real Estate Sites
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These are tips, and sites where you can purchase real estate web
templates-customize for your own use.
Real Estate Blogging
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