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Optimizing Your Real Estate Web Site!
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The objectives of the real estate Web Marketing is to deliver "quality traffic" to your real estate Web site. In real estate this means persons that have the potential to buy or sell a home with you. This "real estate web based target marketing" implies that the visitor or viewer is interested in your real estate products, properties, homes or services. So, "Pre-qualifying" the visitors, requires that your targeted keywords and phrases "narrow in" or "focus" on your prospects needs. (Keywords are single words and Key Phrases are 2 to 5 words).
Top Search Engines Where do you submit your real estate sites? There are thousands of web sites that bill themselves as "search engines," but in reality there are only a few that are important. 95% of all Internet searches are done on just a few search engines. However, with the dot com failures, they change all the time, and you must research these regularly! The key search engines that you spend your Internet marketing efforts on, must insure your site can be found by the viewer easily. Keyword searches is how consumers find 80% of all products are found on the Internet. These search engines include crawler-based search engines such as: MSN, Alta Vista, Excite, HotBot, Yahoo, Google, Overture, and Web Crawler. There are also directories such as Looksmart and NBCi, as well as "pay per click" search engines. These will not drive as much traffic to your site as MSN which is a default Internet explorer for most computers. I would recommend not paying for any search engine placement, or exclusive territories on a real estate web page; it is a waste of money! By the way, here is a new Meta search engine called Metor Search that is worth checking out! Anyway, after you submit your site to the search engines, a robot, spider, or "bot" will be sent to your site by each of the major search engines. Think of it as categorizing your data. It is similar to categorizing books in a library but subject or content. The bots on these major search engine sites all work a bit differently, and they will visit your site to index your page. You must keep in mind, each search engine employs a different method for indexing your pages. Some will index: text, headers, title, description, keywords, block-quoted text, graphics, tags, and content. It is difficult to be more specific, because the rules and criteria in each of these engines also change all the time! Some will look at your targeted META TAGS, and others like EXCITE.COM won't. They will be more textual based indexing. Then again, Excite is pretty much out of business! That is why this learning process needs to be ongoing. Some
"bots" will look at page content, blockquotes,
links, headers, body text, TITLE Tag, etc. There are
many things that the search engines look at when ranking
your pages, and the search engines are very secretive
about what these are. So "Search engine
optimization" is an optimizing on a middle ground for
the best possible submission to all websites for the
best position placement. Next related item: META TAGS |
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Contact: Jim@RealEstateTechCoach.com http://www.AtlantaBestHomes.Com Copyright © 2008 RealEstateTechCoach.Com All rights
reserved.
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