Real Estate Website Building Tips | Before You Publish

Checklist for real estate websites aand blogsReal Estate Website Building Tips for Before You Publish

Most persons get so excited when placing a real estate website on the web that they forget to check out all the basics!  Before you post your website or real estate website or WordPress blog you should have a checklist to ensure your real estate website / Blog can be found by the search engines, indexed, loads quickly, and do the job you intended it to do!  Everything should be working as you expected before you publish!  So with that in mind how about creating a small check list or do a dry run to see how worth your website is!

Real Estate Website Pre-Launch Checklist

  • Determine Who is your Audience and determine if your content matches the target audience.
  • Who are you going to host your site with?  Are they reliable?  Will they be able to handle your expected traffic?
  • Are you going to use and IDX plugin?  Any issues?  Reviews or Complaints?
  • Is your website compatible with other browsers mobile devices, cell phones or I-phones? That means that if a person uses another type of browser other than the type you used to create the website in will your website also work on that browser also?
  • Have you titled your Page (s) for indexing?  60 – 66 Characters that accurately describe your page or work?
  • Have you added a description to your Page? Not to exceed 150 characters and do not word stuff!
  • Keywords – are not too important any longer – however…use wisely.
  • Check all links both internal and external to ensure they are in working order.
  • Proofread your web page or Blog for correct grammar, syntax or punctuation errors and then run a spell check for any misspellings. WordPress has a great Plug-in for this it is called “Broken Link Checker!”
  • Sitemaps – does your website of WordPress Blog have a sitemap?  Do not publish with out an updated sitemap that reflects your new content. Google XML Sitemap / Free XML Sitemaps
  • Check your page load time – resize oversized graphics.  A slow loading page due to content or scripts does not work! Pingdom Tools
  • Optimize your site for optimal Performance!
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Do You Use a Favicon on Your Real Estate Website or Blog?

Do You Use a Favicon on Your Website or Blog?  

Favicons for real estate websites

If you use a website or Blog you should be getting the most out of it for return viewers!  One of the most overlooked tools for a viewer to quickly find your website or Blog in favorites is by the use a Favicon.  A “Favicon” is a shortened phrase for Favorite Icon!  When someone likes what they see on your website or Blog they will often Bookmark it or save it to their desktop.  If your website uses a Favicon ( …and I would suggest having a unique or branded one) that can be easily recognized – your website will be found more easily from many other websites they also stored by the user. As most of you are going to scratch your head and ask what a Favicon is, I suggest a small little test,

Go to http://real-estate-blog.atlantabesthomes.com/ and save it as a Favorite or a bookmark.  Then close out your window.  Re-open.  Go to your favorites, and what do you see for the site you just saved?  Load the URL for http://real-estate-blog.atlantabesthomes.com/  what do you see in front of the URL? It should be a Favicon of a “Georgia Peach!”

Let me know and well discuss what a Favicon is, why I’ve used it for over the years very successfully and how you can add to your own site!

In the meantime here are a few easy Favicon Creation Tools!

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Buyers that Don’t Want to Work with a Real Estate Agent

Buyers that Don’t Want to Work with a Real Estate Agent

Buying a Cow!

“Why buy the cow if you are getting the milk free?”  Have you noticed you are getting less buyer calls in the last few years requesting your services as a buyers agents.  It is not IDX nor is it the changing real estate markets that is causing this!  Have you noticed your buyer showings have reduced greatly, and even though you are showing the buyers what they want…they are not committing to work with you, and there is a reluctance to sign buyer agency agreements?  Why is that?

The real estate industry has made it that way. It is sheer stupidity!  MLS listings on-line now display addresses, maps to the property, tax information, MLS #’s, links to mortgage officers, calculators, what the home is worth, schools etc!  So why would they need you for anything other than opening the door?  They don’t!  Too much displayed data only benefits the listing broker, agent, and home seller only, not the buyer’s agent!  It does not help the buyers agents to earn a living with an IDX or broker reciprocity site that offers up all the information that a buyer is looking for free! It makes no sense at all!  Once buyers have all the information they need they will go directly to the listing agent and negotiate a deal for themselves.  Oh they may call you to fill in some small bits of information they do not have, but they will not use you to close the deal.  Their regular agent may be at work, out showing others or just unavailable.   In other words, as an industry we have gotten so dumb, the potential clients are making the decisions on the free information found online.  The sad thing in that most our business do not understand the nature of the Internet, how to close a real estate sales, or how to convert leads.

Buyer’s that will not commit to working with you are very easy to identify.  All you have to do is ask them a few questions in a professional manner…  if they are elusive or they do not want to answer …then don’t bother. If they are annoyed at the questions, or only will meet you at the property…or if they usually just want to look at one property – those are just a few of the signs. 

Before you waste your time with useless buyers calls – ask them a few questions first:

  1. If a buyer calls in from your website and only wants to view only one property.
  2. They ask for availability on a particular listing.
  3. They do not want to waste your time and only need the address to drive by.
  4. They cannot find the MLS # or the listing agents contact information.
  5. They want to know is the listing is still available or active.
  6. State your policy is to give out the addresses and detailed information to your signed clients.
  7. Ask the caller, have they seen similar homes with their agent?
  8. Only meet prospects at real estate office.
  9. If your phone call keeps being interrupted – yep it’s other agents.
  10. Ask qualifying questions, in a lease…until when, do you have to sell your home first, have you been pre-qualified, by whom?
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WordPress Photo Plugin for Slide Show

WordPress Photo Plugin for Photo Slide Show

WordPress Photo Plugin. I recently was looking for a way to display photos on my WordPress Blogs / websites, and I found a great little slideshow generator that was easy to use, install and had some great features . The WordPress Plug-In called “oQey Gallery” I used it create a photo blog with some pictures I’d taken in Cumming Georgia Called “Cumming GA Photos Slide Show – Cumming Georgia Photographs!” What I like most was that the gallery slideshow was easy to install, it was free, I could customize the display, caption, and the size of the display.  Let me know what your thoughts are of if you have any other WordPress slideshow that you use and what are its features.   

WordPress Slide Show PlugIn

Cumming GA Photos and Slideshow

There are many choices for displaying your real estate photos on a slide show or gallery on your real estate website or WordPress Blog, but choose carefully.  Some of these plugins have great features, but keep in mind they may not be compatible with some viewer’s browsers and that can cost you business! Two of the other side shows I ‘ve used are “SlideDeck” and “Wow Slider”!

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