I Love Real Estate as a Career | Real Estate Careers

I Love Real Estate as a Career

By Jim Crawford Real Estate Speaker and Trainer

I Love Real Estate as a Career

When you think about it, real estate is one of the most rewarding careers professions a person could ever have.  We do not have to get into the car and commute during normal work hours.  We are not strictly set into working a 9-5 job, hitting a time clock. I can own my own business, but I do not have to buy stock that can go bad or spoil.  We earn from selling the possession of others so we do not have to pay for merchandise or inventory.  As a successful real estate agent, our return in business is based upon our willingness to work for the goals and achieve our dreams and the dreams of others!  A real estate career affords us a lot of freedom we budget our time correctly, who we spend it with, where we work, with whom we work, and the terms on which we work.  In real estate there are unlimited potential for earnings.  We’re not limited to a negotiated annual raise, paid holidays, hospitalization.  We also get to choose the tools and technology we work with.  As independent sub contractors we are in control of our destiny, and free to plan our daily schedule as we see fit.  But when we look back over our shoulders in a career of real estate…it is easy to see how blessed we are.  The benefits do not have to be placed in dollars or million dollar clubs, or designations.  The blessings could be measured in more time to spend with children, attending baseball games and concerts.  Being there when it really counts, and not having to ask the boss for the time off.  However, with such freedoms there is also great responsibilities.  There is no workman’s comp, no guaranteed wages, no health benefits.  But when you do achieve, there is so much more to life.  Once the training wheels of life are off, you earn so much more! That was the biggest obstacle to overcome in real estate.  There is no safety net.  One has to believe it will work, work towards that goal!

Real estate allows those that participate in it as a profession…affords opportunities that one could never dream of.  Sending a child to private school, being a stay at home parent, taking care of a sick relative or loved one when they need you, and so much more!  Real estate is truly the best job one could have ever hoped to have! I feel grateful to God for the opportunities that it has afforded my family and I.  Real estate is truly a blessed career, and I am glad that is what I do!

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Real Estate Website Building Tips | Before You Publish

Checklist for real estate websites aand blogsReal Estate Website Building Tips for Before You Publish

Most persons get so excited when placing a real estate website on the web that they forget to check out all the basics!  Before you post your website or real estate website or WordPress blog you should have a checklist to ensure your real estate website / Blog can be found by the search engines, indexed, loads quickly, and do the job you intended it to do!  Everything should be working as you expected before you publish!  So with that in mind how about creating a small check list or do a dry run to see how worth your website is!

Real Estate Website Pre-Launch Checklist

  • Determine Who is your Audience and determine if your content matches the target audience.
  • Who are you going to host your site with?  Are they reliable?  Will they be able to handle your expected traffic?
  • Are you going to use and IDX plugin?  Any issues?  Reviews or Complaints?
  • Is your website compatible with other browsers mobile devices, cell phones or I-phones? That means that if a person uses another type of browser other than the type you used to create the website in will your website also work on that browser also?
  • Have you titled your Page (s) for indexing?  60 – 66 Characters that accurately describe your page or work?
  • Have you added a description to your Page? Not to exceed 150 characters and do not word stuff!
  • Keywords – are not too important any longer – however…use wisely.
  • Check all links both internal and external to ensure they are in working order.
  • Proofread your web page or Blog for correct grammar, syntax or punctuation errors and then run a spell check for any misspellings. WordPress has a great Plug-in for this it is called “Broken Link Checker!”
  • Sitemaps – does your website of WordPress Blog have a sitemap?  Do not publish with out an updated sitemap that reflects your new content. Google XML Sitemap / Free XML Sitemaps
  • Check your page load time – resize oversized graphics.  A slow loading page due to content or scripts does not work! Pingdom Tools
  • Optimize your site for optimal Performance!
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Buyers that Don’t Want to Work with a Real Estate Agent

Buyers that Don’t Want to Work with a Real Estate Agent

Buying a Cow!

“Why buy the cow if you are getting the milk free?”  Have you noticed you are getting less buyer calls in the last few years requesting your services as a buyers agents.  It is not IDX nor is it the changing real estate markets that is causing this!  Have you noticed your buyer showings have reduced greatly, and even though you are showing the buyers what they want…they are not committing to work with you, and there is a reluctance to sign buyer agency agreements?  Why is that?

The real estate industry has made it that way. It is sheer stupidity!  MLS listings on-line now display addresses, maps to the property, tax information, MLS #’s, links to mortgage officers, calculators, what the home is worth, schools etc!  So why would they need you for anything other than opening the door?  They don’t!  Too much displayed data only benefits the listing broker, agent, and home seller only, not the buyer’s agent!  It does not help the buyers agents to earn a living with an IDX or broker reciprocity site that offers up all the information that a buyer is looking for free! It makes no sense at all!  Once buyers have all the information they need they will go directly to the listing agent and negotiate a deal for themselves.  Oh they may call you to fill in some small bits of information they do not have, but they will not use you to close the deal.  Their regular agent may be at work, out showing others or just unavailable.   In other words, as an industry we have gotten so dumb, the potential clients are making the decisions on the free information found online.  The sad thing in that most our business do not understand the nature of the Internet, how to close a real estate sales, or how to convert leads.

Buyer’s that will not commit to working with you are very easy to identify.  All you have to do is ask them a few questions in a professional manner…  if they are elusive or they do not want to answer …then don’t bother. If they are annoyed at the questions, or only will meet you at the property…or if they usually just want to look at one property – those are just a few of the signs. 

Before you waste your time with useless buyers calls – ask them a few questions first:

  1. If a buyer calls in from your website and only wants to view only one property.
  2. They ask for availability on a particular listing.
  3. They do not want to waste your time and only need the address to drive by.
  4. They cannot find the MLS # or the listing agents contact information.
  5. They want to know is the listing is still available or active.
  6. State your policy is to give out the addresses and detailed information to your signed clients.
  7. Ask the caller, have they seen similar homes with their agent?
  8. Only meet prospects at real estate office.
  9. If your phone call keeps being interrupted – yep it’s other agents.
  10. Ask qualifying questions, in a lease…until when, do you have to sell your home first, have you been pre-qualified, by whom?

Real Estate Mastermind Groups Join One or Start One

Real Estate Mastermind Groups

Real estate mastermind groupsReal estate mastermind groups – do you belong to one?  I guess the thing that I know that is most responsible for my success in real estate is that years ago I was asked to join a real estate mastermind group. I thnk God I did!  I can honestly say that I owe much of my success to joining that group!  Nowadays, I belong to several masterminds, both local and national.  Since the real estate field is highly competitive, agents in ones own office are least likely to compare or share real notes on what they do to increase their competitive edge, and close more business.  Why?  Because you are the competition!  In fact if you are in a high producing office, all the agents are most likely to be competing for the same listing or buyer.  It isn’t unusual at all!  So if they will not share specifics on how to do things, and allow you to see their real inner workings – then how are you to succeed?

The answer is to join, create or get yourself invited to a mastermind group.  Why?  Because a real estate agent or broker in San Francisco is not going to be an immediate threat to a real estate agent in Charlotte NC!  So if we share marketing ideas, and each benefit we stand a better chance of referring business to one another, or mention your name to another agent in the office that has a clients with real estate needs in your area.  Think of it as a get pay as you learn project.  The concept is very beneficial to all.  It allows a sharing of ideas, experiences, and brain storming sessions that allow us to think outside the box.  It is collaborative experience that allows you to break through the glass ceiling and achieve a level of production not dreamed about before.  The synergy is also so inspiring it challenges you to be your personal best.

Forming A Real Estate Mastermind Group
by Jim Crawford


Choosing the Best Real Estate Domain Name

Choose the Best Real Estate Domain Name

Choosing the best real estate domain name always can be an issue.  Since I purchased and owned several hundred real estate domain names over the years I can easily tell you what worked for me and what was a flop!  Choosing the best real estate domain names can always raise issues.  There always loads of questions that I receive daily from real estate agents about buying the right real estate domain name for their real estate website or WordPress Blog, and so I developed a short list below of articles that best explain what you need to know. The real estate domain name you choose will brand your image, identify your market place or claim the niche market as your own.  You can choose your own name, cityluxuryhomes(dot)com, cityequestrianestates(dot)com or whatever you choose.  So choose your real estate domain name carefully! So browse the list of article below as you start your domain name hunting process!


Selling A Home is More than a Numbers Game!

Selling a Home is More than a Numbers Game

Winning Number for Homes - listing agents adviceThe problem for real estate agents is that all too often in sales we operate on a self serving broker’s decades old playbook that has no relevance to our current real estate market. Brokers are obsessed with having lots of listings – the more the better.  Personally, I prefer fewer listings that will sell quickly with less hassle. However, many in the industry do not feel the same way. Many of the everyday ideas we use everyday in our industry are real estate holdovers from the pre-Internet age where all agents represented the sellers, and the key to survival was always being the top listing agent. “List to live,” was the war cry of every real estate broker and trainer in our industry. Why?  Because it is free billboard advertising around town.  The goal of most agents under the tutelage of the broker was to get the listing at any cost. However, in the mix there was always a mixture of successes and failures.  Some homes would sell quickly while others would linger for quite a while and then expire or were withdrawn by a frustrated seller.  To the agent that questioned the process, it was always described as a “Numbers game!”  Basically it was described as “You win some you lose some!’  The process was always about getting the listing, and even if was overpriced.  It was the visibility the listing would have to attract other buyers and sellers that was the life blood of real estate survival and success. In the rush to obtain the listing all too often pricing and appearance were just small irrelevant details that were often overlooked, and in doing so…questionable real estate listings were added to inventory.  Back then, all of the above really didn’t matter.  In a good economy – homes sold! Perhaps those strategies worked then, but are they working now?  My thoughts are no!

Since the advent of the Internet we are now agents that have to deal with very informed buyers.  They have access to a plethora of information about listed homes, price per-square foot, neighborhood home prices, demographics, price drops, and how long the home has been on the market can be had with the click of a mouse. On a Google or Bing map buyers can see an aerial view what is around your home or property and decide for themselves if it is a bargain when they compare one home against a dozen others.   It is the real estate principle of substitution.  Why would a homebuyer pay more for basically the same home that is in better in the same neighborhood?