Do Real Estate Mailings Work Anymore?

Do Real Estate Mailings Work Anymore?

Real estate mailings are they cost effective?

For those that know me, I used to be known for my mass mailings, and postcards. In fact in our old CompuServe Forum in RE/MAX, I was referred to as “Mr. Post Card!” There wasn’t a subdivision data base that I did not have in my area, and I used to create all my own mailings. We did extremely well with mailings in the 1990’s with them. Other than making an occasional trip to the post office, mailings were actually no work at all. I used the computer to generate the mailings, and mail merges of custom databases to target neighborhoods. It was easy money. Then all of a sudden, it stopped working. Other agents really got into it. There were more agents everywhere, and mailings became very ineffective. So I took a gamble on Internet marketing back in 1996, and received a very handsome return in closed business. It has not stopped for us over the years. I kept moving resources for mailings, print publications and other advertising to Internet only, and have done much better in the long run. Today we do absolutely no mailings, or ads other than the Internet. The Internet is much more cost effective than mailings if done correctly.  We do mail a bi-monthly newsletter to past clients. Even now that has been replaced with email newsletters and updates.  The only other print publications I used are the flyers and brochures that I create for our listings. What I like most about the Internet is that I can target both buyers and sellers at the same time without extra costs.  Whether my real estate marketing is an internet website, WordPress Blog or social media…the Internet ad is a highly effective marketing tool and with the right SEO it is an ad that is live online 24 hours a day, 7 days a week, 365 days a year, and is GLOBAL!  Unlike any print ads you may have used, there is no shelf life on Internet marketing. Unlike a Sunday classified or monthly real estate book, the Internet does not expire until the ad is changed or deleted. My personal experience has proved to me that the Internet continues to be the best way to market our real estate services, for ourselves, and our clients needs.  What about you?

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Choosing the Best Real Estate Domain Name

Choose the Best Real Estate Domain Name

Choosing the best real estate domain name always can be an issue.  Since I purchased and owned several hundred real estate domain names over the years I can easily tell you what worked for me and what was a flop!  Choosing the best real estate domain names can always raise issues.  There always loads of questions that I receive daily from real estate agents about buying the right real estate domain name for their real estate website or WordPress Blog, and so I developed a short list below of articles that best explain what you need to know. The real estate domain name you choose will brand your image, identify your market place or claim the niche market as your own.  You can choose your own name, cityluxuryhomes(dot)com, cityequestrianestates(dot)com or whatever you choose.  So choose your real estate domain name carefully! So browse the list of article below as you start your domain name hunting process!

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Real Estate Domain Names Buy Domain Name for Real Estate Websites

Real Estate Domain Names Buy Domain Name for Real Estate Websites

buying real estate domains namesReal Estate Domain Names Buy Domain Name for Real Estate.  Buying a domain name for your real estate business or pleasure?  Choose carefully and do a lot of research before you buy a domain name, because there is a lot of power in a good domain name if you choose correctly.  A great domain name that is keyword rich can boost your online visibility and web SEO ranking.  Personally, I’m a big fan of the Internet and own over 200 domain names 60 of which are active websites or Blogs, and together they account for 100% of my business income.  Before I purchase a domain name, I create a notepad text file, and when I see something I like, I copy and paste the names and save them all together, and then I set them aside for a little while and mull them over.  After a while some names really stand out.  I think it is wise not to purchase a real estate domain name on impulse or whim. Over the years I have come up with a few rules I adhere to when buying a domain name, I’ve listed them below.

  • Brainstorm first and come up with lots of ideas – write them all down!
  • A domain names should be easy to spell and easy to remember.
  • A great domain name should relate to your business or audience.
  • It should not violate copyright laws.
  • Always buy a .Com for a website or Blog.
  • Branding – consider carefully the words that you need contained in the domain name.
  • Never buy a hyphenated domain name
  • Purchase keyword rich domain names – example: www.atlantageorgiahomes.com
  • The shorter the domain name the better
  • Never use numbers as a substitute for words example: www.homes4sale.com
  • For SEO purposes never buy a domain name that has your name if you are trying to sell homes.
  • Is the domain name easy to remember?
  • Purchase them at reputable sites: Godaddy, enom etc…
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