Real Estate Website Building Tips | Before You Publish

Real Estate Website Building Tips for Before You Publish

Most persons get so excited when placing a real estate website on the web that they forget to check out all the basics! Before you post your website or real estate website or WordPress blog you should have a checklist to ensure your real estate website / Blog can be found by the search engines, indexed, loads quickly, and do the job you intended it to do! Everything should be working as you expected before you publish! So with that in mind how about creating a small check list or do a dry run to see how worth your website is!

Real Estate Website Pre-Launch Checklist

Determine Who is your Audience and determine if your content matches the target audience.
Who are you going to host your site with? Are they reliable? Will they be able to handle your expected traffic?
Are you going to use and IDX plugin? Any issues? Reviews or Complaints?
Is your website compatible with other browsers mobile devices, cell phones or I-phones? That means that if a person uses another type of browser other than the type you used to create the website in will your website also work on that browser also?
Have you titled your Page (s) for indexing? 60 – 66 Characters that accurately describe your page or work?
Have you added a description to your Page? Not to exceed 150 characters and do not word stuff!
Keywords – are not too important any longer – however…use wisely.
Check all links both internal and external to ensure they are in working order.
Proofread your web page or Blog for correct grammar, syntax or punctuation errors and then run a spell check for any misspellings. WordPress has a great Plug-in for this it is called “Broken Link Checker!”
Sitemaps – does your website of WordPress Blog have a sitemap? Do not publish with out an updated sitemap that reflects your new content. Google XML Sitemap / Free XML Sitemaps
Check your page load time – resize oversized graphics. A slow loading page due to content or scripts does not work! Pingdom Tools
Optimize your site for optimal Performance!

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Filed Under: Internet Marketing, Lead Generation, Listing Agents, Marketing, PlugIns, Real Estate Agents Advice, Real Estate Blogs, Real Estate Brokers, SEO, WordPress Tagged With: add a Favicon, blogs, bookmarking, bookmarks, broken link checker, cell phones, correct grammar, create a Favicon, easy to find, favicon, favicons, favorites, for real estate, grammar syntax, high ranking, IDX, increase web placement, launch, make a Favicon, mobile devices, punctuation errors, real estate, real estate agents, real estate blogs, Real estate Favicons, real estate websites, realtors, return views, save in favorites, search engine placement, search engines, SEO, sitemaps, sitemaps. Sitemap, spell check, target audience, traffic, web optimization, web page, web placement, web position, Word Press Plugins, Wordpress, wordpress blog, XML

Do You Use a Favicon on Your Real Estate Website or Blog?

posted by Jim Crawford Leave a Comment

Do You Use a Favicon on Your Website or Blog?

If you use a website or Blog you should be getting the most out of it for return viewers! One of the most overlooked tools for a viewer to quickly find your website or Blog in favorites is by the use a Favicon. A “Favicon” is a shortened phrase for Favorite Icon! When someone likes what they see on your website or Blog they will often Bookmark it or save it to their desktop. If your website uses a Favicon ( …and I would suggest having a unique or branded one) that can be easily recognized – your website will be found more easily from many other websites they also stored by the user. As most of you are going to scratch your head and ask what a Favicon is, I suggest a small little test,

Go to http://real-estate-blog.atlantabesthomes.com/ and save it as a Favorite or a bookmark. Then close out your window. Re-open. Go to your favorites, and what do you see for the site you just saved? Load the URL for http://real-estate-blog.atlantabesthomes.com/ what do you see in front of the URL? It should be a Favicon of a “Georgia Peach!”

Let me know and well discuss what a Favicon is, why I’ve used it for over the years very successfully and how you can add to your own site!

In the meantime here are a few easy Favicon Creation Tools!

Converticon
Dynamic Drive Favicon Creator
Favicon.cc
Favicons from Pictures
Genesis Favicon Uploader – A WordPress Plug in for Studio press Genesis Themes

Filed Under: Internet Marketing, Lead Generation, Marketing, PlugIns, Real Estate Blogs, SEO, Web Position, WordPress Tagged With: add a Favicon, blogs, bookmarking, bookmarks, create a Favicon, creation tools, dynamic drive, easy to find, favicon, favicons, favorite icon, favorites, for real estate, genesis, high ranking, IDX, increase web placement, make a Favicon, real estate, real estate agents, real estate blogs, Real estate Favicons, real estate websites, realtors, return views, save in favorites, search engine placement, SEO, web optimization, web placement, web position, Word Press Plugins, Wordpress

Choosing the Best Real Estate Domain Name

posted by Jim Crawford Leave a Comment

Choose the Best Real Estate Domain Name

Choosing the best real estate domain name always can be an issue. Since I purchased and owned several hundred real estate domain names over the years I can easily tell you what worked for me and what was a flop! Choosing the best real estate domain names can always raise issues. There always loads of questions that I receive daily from real estate agents about buying the right real estate domain name for their real estate website or WordPress Blog, and so I developed a short list below of articles that best explain what you need to know. The real estate domain name you choose will brand your image, identify your market place or claim the niche market as your own. You can choose your own name, cityluxuryhomes(dot)com, cityequestrianestates(dot)com or whatever you choose. So choose your real estate domain name carefully! So browse the list of article below as you start your domain name hunting process!

Filed Under: Domain Names, Internet Marketing, Listing Agents, Marketing, Real Estate Agents Advice, Real Estate Brokers, SEO, Uncategorized Tagged With: best domain, best real estate, blogs, branded, branded sites, branding, brokers, buy, buying, Buying a Real Estate Domain Name, choosing, Choosing A Domain Name, Choosing A real estate Domain Name, companies, coose, domain name, How to Choose the Best Domain Name, information, internet marketing, internet marketing tips, internet realtor, purchasing, Purchasing a real estate domain name, real estate, real estate agents, Real Estate Domain Names, real estate marketing, realtors, right real estate, the best, websites, Wordpress, WordPress for real estate

Selling A Home is More than a Numbers Game!

posted by Jim Crawford Leave a Comment

Selling a Home is More than a Numbers Game

The problem for real estate agents is that all too often in sales we operate on a self serving broker’s decades old playbook that has no relevance to our current real estate market. Brokers are obsessed with having lots of listings – the more the better. Personally, I prefer fewer listings that will sell quickly with less hassle. However, many in the industry do not feel the same way. Many of the everyday ideas we use everyday in our industry are real estate holdovers from the pre-Internet age where all agents represented the sellers, and the key to survival was always being the top listing agent. “List to live,” was the war cry of every real estate broker and trainer in our industry. Why? Because it is free billboard advertising around town. The goal of most agents under the tutelage of the broker was to get the listing at any cost. However, in the mix there was always a mixture of successes and failures. Some homes would sell quickly while others would linger for quite a while and then expire or were withdrawn by a frustrated seller. To the agent that questioned the process, it was always described as a “Numbers game!” Basically it was described as “You win some you lose some!’ The process was always about getting the listing, and even if was overpriced. It was the visibility the listing would have to attract other buyers and sellers that was the life blood of real estate survival and success. In the rush to obtain the listing all too often pricing and appearance were just small irrelevant details that were often overlooked, and in doing so…questionable real estate listings were added to inventory. Back then, all of the above really didn’t matter. In a good economy – homes sold! Perhaps those strategies worked then, but are they working now? My thoughts are no!

Since the advent of the Internet we are now agents that have to deal with very informed buyers. They have access to a plethora of information about listed homes, price per-square foot, neighborhood home prices, demographics, price drops, and how long the home has been on the market can be had with the click of a mouse. On a Google or Bing map buyers can see an aerial view what is around your home or property and decide for themselves if it is a bargain when they compare one home against a dozen others. It is the real estate principle of substitution. Why would a homebuyer pay more for basically the same home that is in better in the same neighborhood?

Filed Under: Listing Agents, Real Estate Agents Advice, Real Estate Brokers Tagged With: billboard advertising, buyers and sellers, careers in real estate, current real estate, getting the listing, listing agents advice, listing appointments, numbers game, pricing a home, problem for real estate agents, process, processes for listing a home, processes for selling a home, real estate agent advice, real estate agents, Real Estate Agents Advice, real estate agents success, real estate broker, real estate careers, real estate listings, selling a home, successes and failures, survival

About Jim Crawford

Jim Crawford Real Estate Speaker

Welcome to Jim’s “Real Estate Tech Coach site!”

Real Estate Speaker Jim Crawford is an nationally acclaimed real estate speaker for Internet, key note speaker for real estate conventions, REBAR Camps, real estate tech conferences and seminars. Jim is a motivational lecturer, real estate columnist, real estate speaker, real estate trainer, technology trainer, and real estate tech coach. Have Jim as your real estate speaker at your next real estate seminar, real estate speaking engagement, real estate retreat, real estate convention or real estate Internet coaching session. As a full time successful real estate agent, who knows more about real estate coaching on the Internet and web than Jim Crawford?

Jim shares loads of invaluable online tools for real estate professionals, top scripts, real estate articles, and ideas that lead to Jim’s real estate success on the Internet! On this website, find real estate web tools for REALTORS, online ideas, agents, real estate technology tips, search engine optimization, Page Rank, building partnerships, and general real estate web and Internet information! Learn from master real estate webmaster, speaker trainer and real estate coach Jim Crawford. Find useful real estate tips and articles for increasing your closed real estate sales by closing your Internet leads. Learn the latest technology ideas to add and grow your online real estate business. Educate yourself about real estate web positioning, web optimization for your real estate web business. Learn about web optimization, and search engine optimization so that higher placement you will get more Internet leads. Read Jim’s real estate articles that offer practical solutions for the real estate professional, here you can find html scripts, downloads, web page content, and day to day practical real estate productivity ideas from real estate speaker, trainer, Tech and Internet Coach Jim Crawford.

These practical real estate coaching ideas will grow your online real estate practice! Jim Crawford offers common sense solutions at his real estate coaching seminars that can be easily applied to ensure a successful real estate career! Jim has been in the real estate industry for many years, and is still active buying, and selling. Where other real estate seminars, and real estate speakers quote their experience in real estate, the Internet, web, and technology, none have been actively selling since the advent of the Internet, technology, and email. So how can they share expertise of areas that they have no, or little knowledge?

Meet internationally known and acclaimed real estate Internet speaker, lecturer, real estate trainer, real estate web consultant, real estate web coach, and real estate Tech Coach, Jim Crawford! He is a noted real estate web expert, real estate lecturer, real estate Internet instructor, real estate web and Internet, consultant, real estate columnist, and successful Broker Associate, real estate agent and REALTOR®. Topics include: Strategies for a profitable real estate website, maximizing your visibility on the web online lead generation and farming, web optimization, web visibility and so much more.

Real estate trainer, coach, and real estate speaker Jim Crawford shares his insights on technology and internet in: articles, and tips for a successful real estate career with his free information on this real estate site. Since the internet can be the most productive lead and prospect generator in real estate if you know how to use it, Jim the Real Estate Tech coach shows you how to maximize your use of it for successful career in real estate by practical application. With over 80% of Jim and Ellen’s production comes from the web each year, no one knows more than Jim Crawford that the Internet is the most most efficient real estate Internet farming tool ever created! However, since most real estate agents and brokers do not understand how the Internet or Technology works, I share my practical solutions and real estate resources for success. The Real Estate Tech Coach site can help you grow your online real estate web business with online tutorials, real estate articles, online real estate tips and by hearing real estate trainer and coach Jim Crawford speak in one of his real estate seminars in person!

The secret is to success on the web is not about having a fancy website, or latest technology…it’s all about closing more real estate deals, doing more real estate sales, selling more homes, listing homes, generating quality leads, and identifying more buyer and seller prospects. It is about making more money, and closing more sides isn’t it? We have to move past the idea it is just about generating more internet hits from your real estate web site, and move to more closed transactions.

There is more to being successful on the Net than owning a site. It has to be generating real income. So, with the experience of Jim Crawford the “Real Estate Tech Coach,” learn how you can achieve new higher levels of productivity in your real estate web business through Jim’s “Success on the Internet Plan!” Learn about Internet farming, web leads generation, and effective lead follow up. If you do, you’ll list more homes, and sell more buyers! Learn how to maximize your web site with state-of-the-art online real estate marketing tools, and techniques that have made Internet Pro Jim Crawford a success on the web.

I personally designed the Real Estate Tech Coach Internet tutorial site as a resource center. It’s also a great place for the novice in real estate, or the seasoned real estate agent or broker that needs advanced coaching ideas to find out how to make their website more productive, email management, follow up leads, use eye catching scripts and understand how Internet applies to real estate. You can even learn about Feng Shui for real estate. Learn how to employ successful ideas that work, or where you can attend one of my real estate motivational internet speaker and web seminars.

Read testimonials about real estate trainer, real estate coach, and speaker Jim Crawford.