I Love Real Estate as a Career | Real Estate Careers

I Love Real Estate as a Career

By Jim Crawford Real Estate Speaker and Trainer

I Love Real Estate as a Career

When you think about it, real estate is one of the most rewarding careers professions a person could ever have.  We do not have to get into the car and commute during normal work hours.  We are not strictly set into working a 9-5 job, hitting a time clock. I can own my own business, but I do not have to buy stock that can go bad or spoil.  We earn from selling the possession of others so we do not have to pay for merchandise or inventory.  As a successful real estate agent, our return in business is based upon our willingness to work for the goals and achieve our dreams and the dreams of others!  A real estate career affords us a lot of freedom we budget our time correctly, who we spend it with, where we work, with whom we work, and the terms on which we work.  In real estate there are unlimited potential for earnings.  We’re not limited to a negotiated annual raise, paid holidays, hospitalization.  We also get to choose the tools and technology we work with.  As independent sub contractors we are in control of our destiny, and free to plan our daily schedule as we see fit.  But when we look back over our shoulders in a career of real estate…it is easy to see how blessed we are.  The benefits do not have to be placed in dollars or million dollar clubs, or designations.  The blessings could be measured in more time to spend with children, attending baseball games and concerts.  Being there when it really counts, and not having to ask the boss for the time off.  However, with such freedoms there is also great responsibilities.  There is no workman’s comp, no guaranteed wages, no health benefits.  But when you do achieve, there is so much more to life.  Once the training wheels of life are off, you earn so much more! That was the biggest obstacle to overcome in real estate.  There is no safety net.  One has to believe it will work, work towards that goal!

Real estate allows those that participate in it as a profession…affords opportunities that one could never dream of.  Sending a child to private school, being a stay at home parent, taking care of a sick relative or loved one when they need you, and so much more!  Real estate is truly the best job one could have ever hoped to have! I feel grateful to God for the opportunities that it has afforded my family and I.  Real estate is truly a blessed career, and I am glad that is what I do!

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Selling A Home is More than a Numbers Game!

Selling a Home is More than a Numbers Game

Winning Number for Homes - listing agents adviceThe problem for real estate agents is that all too often in sales we operate on a self serving broker’s decades old playbook that has no relevance to our current real estate market. Brokers are obsessed with having lots of listings – the more the better.  Personally, I prefer fewer listings that will sell quickly with less hassle. However, many in the industry do not feel the same way. Many of the everyday ideas we use everyday in our industry are real estate holdovers from the pre-Internet age where all agents represented the sellers, and the key to survival was always being the top listing agent. “List to live,” was the war cry of every real estate broker and trainer in our industry. Why?  Because it is free billboard advertising around town.  The goal of most agents under the tutelage of the broker was to get the listing at any cost. However, in the mix there was always a mixture of successes and failures.  Some homes would sell quickly while others would linger for quite a while and then expire or were withdrawn by a frustrated seller.  To the agent that questioned the process, it was always described as a “Numbers game!”  Basically it was described as “You win some you lose some!’  The process was always about getting the listing, and even if was overpriced.  It was the visibility the listing would have to attract other buyers and sellers that was the life blood of real estate survival and success. In the rush to obtain the listing all too often pricing and appearance were just small irrelevant details that were often overlooked, and in doing so…questionable real estate listings were added to inventory.  Back then, all of the above really didn’t matter.  In a good economy – homes sold! Perhaps those strategies worked then, but are they working now?  My thoughts are no!

Since the advent of the Internet we are now agents that have to deal with very informed buyers.  They have access to a plethora of information about listed homes, price per-square foot, neighborhood home prices, demographics, price drops, and how long the home has been on the market can be had with the click of a mouse. On a Google or Bing map buyers can see an aerial view what is around your home or property and decide for themselves if it is a bargain when they compare one home against a dozen others.   It is the real estate principle of substitution.  Why would a homebuyer pay more for basically the same home that is in better in the same neighborhood?

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