Real Estate Coach – Jim Crawford

Real Estate Coach for Technology and Internet – Jim Crawford

  • Jim Crawford
  • NAR ChicagoConsulting
  • ClassesTeaching
  • National ConventionsSessons
  • Trade Shows
  • Speaking NARGuest Speaker
  • ConsultingNAR
  • Trainer
  • Blogging
  • New Ideas
  • Networking
  • Webmaster
  • REBAR CAMPJim Crawford Real Estate Speaker
Jim Crawford 1 NAR Chicago2 Classes3 National Conventions4 Trade Shows5 Speaking NAR6 Consulting7 RETSO8 Trainer9 Blogging10 New Ideas11 Networking12 Webmaster13 REBAR CAMP14


Who knows better than Jim Crawford, a successful real estate agent, REALTOR, and broker associate? Jim is the real estate tech, web, and internet speaker that is actively buying and selling real estate from the Internet every day! Jim and Ellen are a husband and wife team in North Atlanta that earn most of their business from the Internet! So Jim is in a better position than most speakers in our real estate Internet field today to advise others to position themselves for success. With over 87 % of all real estate sale starting the selling process on the Internet, doesn’t it make sense to use a speaker that is actually earning a living from the Internet? Unlike other real estate speakers that sold before the Internet was even invented, Jim is actively buying and selling on the web since the 1996. So he is in a better position to offer real advice, because their web success isn’t theory it is a reality!

Having a real estate Tech Coach or trainer sounds a bit extravagant, but is it really? Everyday we pay top dollar for personal trainers to take our bodies to a new physical level at the gym, and in our diets and recreational activities. Why? So we can be our best, and achieve optimal performance! In our corporate world today, we also employ consultants and professionals for their expertise, and pay them by the hour for it! It is a way of life. As REALTORS® we fly half way across the country at great expense to listen to an interesting speaker at a real estate seminar or convention in the hopes that it will take your personal business to new levels, but does it?

So why not with the Internet? Why not use a coach that is actually has knowledge and is producing income from the web? While other trainers teach what they’ve never applied to their business and sell you on their skill… the truth is.. they’ve never sold from the Internet! How can you learn from them? Do you want to expand and grow your real estate Internet business? Can your broker or webmaster advise you about the Internet? If they don’t have the answers, who does? Has the money you’ve invested in your web marketing made a difference, and has it made your web site a success, or do you just have a website and a few domain names like everyone else? Wouldn’t if be great if it actually worked, and generated real leads lead to closed sales? What a concept! So we now see that understanding the basic concepts of the Internet are one thing, and making money is another. Well, we have those skills. 

As a real estate agent, I recognized the potential for doing a better web business is unlimited, and the opportunities abound, but I have to temper my expectations with my own limitations with reality.
It is not important that to understand all there is to know about the Internet, and web marketing, but you must be able to see the big picture and act accordingly. It’s important to develop a balance in your marketing approach.  This insight is the knowledge that is needed to take your web business to the next level. The rules on the Internet change daily, so you must acquire a basic knowledge to succeed, and build upon it!

As the ‘rainmaker” of our team, we derive most of our income from the Internet. So our experience, and knowledge enables us to fine tune our marketing efforts, and hone in on target groups. It is a major advantage that allows us to profit from this edge we have over the competition! With knowledge you may also seize opportunity, make a better income, and avoid failure. 

So what about you? Do you need coaching for your real estate web?  To admit you need coaching, is not admitting failure. It simply acknowledges that you are taking inventory, and you need to evaluate your assets, and liabilities. We can always do better, and increase our productivity. So coaching will not hurt anyone, but rather compliments your current skills, and sets your real estate career in a profitable direction. The application of the knowledge allows you to achieve your goals, and earn more when you apply new productivity skills to your Internet marketing plan. 

So, before you go out and purchase a new website, or leap into an extravagant web undertaking, you need to honestly ask yourself a few basic questions about you web site:

  • How many deals a year do you attribute to your Internet marketing?

  • What is your web focus? Your niche?

  • How many daily leads do you receive? How do you follow up?

  • Do you have a response system in place? What is it?

  • Whom are you targeting as your viewer audience?

  • Are web strategies in place? Do you have anyone to advise you?

  • Do you want to take your real estate web business up a notch?

  • Do you have the knowledge to help you achieve your goals?

  • How will you implement your plan? Who will guide you?

  • When will your web start producing desired results?

  • Do you need a Real Estate Tech Coach?


Real Estate Website Building Tips | Before You Publish

Checklist for real estate websites aand blogsReal Estate Website Building Tips for Before You Publish

Most persons get so excited when placing a real estate website on the web that they forget to check out all the basics!  Before you post your website or real estate website or WordPress blog you should have a checklist to ensure your real estate website / Blog can be found by the search engines, indexed, loads quickly, and do the job you intended it to do!  Everything should be working as you expected before you publish!  So with that in mind how about creating a small check list or do a dry run to see how worth your website is!

Real Estate Website Pre-Launch Checklist

  • Determine Who is your Audience and determine if your content matches the target audience.
  • Who are you going to host your site with?  Are they reliable?  Will they be able to handle your expected traffic?
  • Are you going to use and IDX plugin?  Any issues?  Reviews or Complaints?
  • Is your website compatible with other browsers mobile devices, cell phones or I-phones? That means that if a person uses another type of browser other than the type you used to create the website in will your website also work on that browser also?
  • Have you titled your Page (s) for indexing?  60 – 66 Characters that accurately describe your page or work?
  • Have you added a description to your Page? Not to exceed 150 characters and do not word stuff!
  • Keywords – are not too important any longer – however…use wisely.
  • Check all links both internal and external to ensure they are in working order.
  • Proofread your web page or Blog for correct grammar, syntax or punctuation errors and then run a spell check for any misspellings. WordPress has a great Plug-in for this it is called “Broken Link Checker!”
  • Sitemaps – does your website of WordPress Blog have a sitemap?  Do not publish with out an updated sitemap that reflects your new content. Google XML Sitemap / Free XML Sitemaps
  • Check your page load time – resize oversized graphics.  A slow loading page due to content or scripts does not work! Pingdom Tools
  • Optimize your site for optimal Performance!
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Do You Use a Favicon on Your Real Estate Website or Blog?

Do You Use a Favicon on Your Website or Blog?  

Favicons for real estate websites

If you use a website or Blog you should be getting the most out of it for return viewers!  One of the most overlooked tools for a viewer to quickly find your website or Blog in favorites is by the use a Favicon.  A “Favicon” is a shortened phrase for Favorite Icon!  When someone likes what they see on your website or Blog they will often Bookmark it or save it to their desktop.  If your website uses a Favicon ( …and I would suggest having a unique or branded one) that can be easily recognized – your website will be found more easily from many other websites they also stored by the user. As most of you are going to scratch your head and ask what a Favicon is, I suggest a small little test,

Go to and save it as a Favorite or a bookmark.  Then close out your window.  Re-open.  Go to your favorites, and what do you see for the site you just saved?  Load the URL for  what do you see in front of the URL? It should be a Favicon of a “Georgia Peach!”

Let me know and well discuss what a Favicon is, why I’ve used it for over the years very successfully and how you can add to your own site!

In the meantime here are a few easy Favicon Creation Tools!


Successful Real Estate Web Marketing on the Web

Successful Real Estate Marketing on the Web

Success on the webSuccessful Real Estate Marketing on the Web.  Loads of real estate agents e-mail me everyday asking how on they get their website to the top of the search engines so they too can be successful in real estate. That is a tricky question, because the person asking this should first understands the nature of real estate, and sales. First of all web placement or SEO that gets you on page 1 or 2 does not make anyone a success in real estate.  No more than getting immense leads from a giant marketing campaign. First a plan needs to be developed, and then it takes the ability to grade hot and colds leads – sort them, and close the hot ones!  Nurture the cool ones, and drop the cold ones.  Since over 100% of our income comes from the Internet each year… I care enough about web business and real estate to understand what needs to take place. Making a profit on a real estate website is easy money if you do!  Think about real estate possibilities. No more cold calling, no more mailing postcards, postage, ads, classifieds, magazine ads, publication deadlines etc…

  1. Internet Farming And Prospecting
  2. Build A Web Site For Farming
  3. Strategizing for Internet Profits In Real Estate 
  4. Strategizing for Internet Profit In Real Estate – Part II

Unless you do not care about creating a stream of income that is better than all the other prospecting, sphere of influence leads and the rest. The Internet is ON 24/7/365 GLOBALLY!  Yes web position changes all the time, but it takes continuous knowledge to meet the change and stay on top.  But it is worth it, and it can be done cheaply and can create an incredible stream of income!


Choosing the Best Real Estate Domain Name

Choose the Best Real Estate Domain Name

Choosing the best real estate domain name always can be an issue.  Since I purchased and owned several hundred real estate domain names over the years I can easily tell you what worked for me and what was a flop!  Choosing the best real estate domain names can always raise issues.  There always loads of questions that I receive daily from real estate agents about buying the right real estate domain name for their real estate website or WordPress Blog, and so I developed a short list below of articles that best explain what you need to know. The real estate domain name you choose will brand your image, identify your market place or claim the niche market as your own.  You can choose your own name, cityluxuryhomes(dot)com, cityequestrianestates(dot)com or whatever you choose.  So choose your real estate domain name carefully! So browse the list of article below as you start your domain name hunting process!


Real Estate Domain Names Buy Domain Name for Real Estate Websites

Real Estate Domain Names Buy Domain Name for Real Estate Websites

buying real estate domains namesReal Estate Domain Names Buy Domain Name for Real Estate.  Buying a domain name for your real estate business or pleasure?  Choose carefully and do a lot of research before you buy a domain name, because there is a lot of power in a good domain name if you choose correctly.  A great domain name that is keyword rich can boost your online visibility and web SEO ranking.  Personally, I’m a big fan of the Internet and own over 200 domain names 60 of which are active websites or Blogs, and together they account for 100% of my business income.  Before I purchase a domain name, I create a notepad text file, and when I see something I like, I copy and paste the names and save them all together, and then I set them aside for a little while and mull them over.  After a while some names really stand out.  I think it is wise not to purchase a real estate domain name on impulse or whim. Over the years I have come up with a few rules I adhere to when buying a domain name, I’ve listed them below.

  • Brainstorm first and come up with lots of ideas – write them all down!
  • A domain names should be easy to spell and easy to remember.
  • A great domain name should relate to your business or audience.
  • It should not violate copyright laws.
  • Always buy a .Com for a website or Blog.
  • Branding – consider carefully the words that you need contained in the domain name.
  • Never buy a hyphenated domain name
  • Purchase keyword rich domain names – example:
  • The shorter the domain name the better
  • Never use numbers as a substitute for words example:
  • For SEO purposes never buy a domain name that has your name if you are trying to sell homes.
  • Is the domain name easy to remember?
  • Purchase them at reputable sites: Godaddy, enom etc…