Deceptive Real Estate Websites and Blogs | Abusive Stealth Marketing

Deceptive Real Estate Websites and Blogs | Abusive Stealth Marketing

Real Estate Blind sites and unbranded stealth websites or blogs

As I search the Internet everyday looking at real estate sites and Word Press Blogs, it is amazes me what you will find!  On many sites it is impossible to tell if the owner of the website or Blog is a licensed real estate agent or broker.  The names of the licensed agent / broker, address of the brokers, nor the state the licensed real estate company is in is no where to be found anywhere!  This includes phone numbers.  This is what is called a “Blind Site!”  You cannot tell who owns or operates the site!  For the most part these sites nationally operate outside the real estate license laws!  What they do is illegal! Most states require real estate licensees to identifying themselves by their licensed name, license numbers broker, broker’s address and perhaps phone number.   The requirements will vary from state to state but the idea is similar!  The state does not want the public to be misled!  For more information check your states real estate commissions guidelines, and your Realtor code of ethics.

These bold agents that think they are clever area really criminal in their deceptive practices.  They take the term “BLIND SITE” or unbranded websites to a new level!  An example of this is an agent or national marketer that operates a “FOR SALE BY OWNER SITE” that markets a mix of MLS listings and BY OWNERS, yet never mentions anywhere in site the agents or brokers name or that they are licensed-to-do business under a broker licensed in the state. Another example is that of a leads generator in an unbranded site! That is highly illegal!  Another most probably illegal practice that violates real estate license law in many states… is high profiled agents branded sites that are very well placed at the tops of the search engines, however in a million years you cannot tell who the agent is licensed with! Their company is nowhere to be found.  Anyone that sells real estate or received real estate commissions as a referral should be licensed.  So this type of behavior is not very smart! I hope for the agents sake and brokers sake that their personal marketing adviser is familiar with their state real estate license law! Some may view branding as bringing out ones creative side, others view it as a violation of law, and non compliance with state real estate licenses law.

Most state real estate licensure require identification with your licensed broker, the address and city you are licensed, and the office phone number.  Brokers are ultimately for reviewing all advertising, but they have totally ignored reviewing their agent sites. 

Example: It is very easy to find out who owns a website easily, and if they are licensed in your state.  Let’s use for the experiment because it is easy to find domain ownership. Start by copying and pasting the domain name of any real estate site,  and then viewing ownership of the site!  Search for a domain names for sale, when it says the name is not available, www.XXX.COM is not available (please click here for info) If they have not hidden their ownership, it will show the name of the website owner. For more information check your states real estate commissions guidelines for compliance, and feel free to review my article below.

Do You Identify Your Broker, Your Licensure On Your Website?” – by Jim Crawford

Jim Crawford is a real estate speaker and trainer for real estate Internet marketing.

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Real Estate Website Building Tips | Before You Publish

Checklist for real estate websites aand blogsReal Estate Website Building Tips for Before You Publish

Most persons get so excited when placing a real estate website on the web that they forget to check out all the basics!  Before you post your website or real estate website or WordPress blog you should have a checklist to ensure your real estate website / Blog can be found by the search engines, indexed, loads quickly, and do the job you intended it to do!  Everything should be working as you expected before you publish!  So with that in mind how about creating a small check list or do a dry run to see how worth your website is!

Real Estate Website Pre-Launch Checklist

  • Determine Who is your Audience and determine if your content matches the target audience.
  • Who are you going to host your site with?  Are they reliable?  Will they be able to handle your expected traffic?
  • Are you going to use and IDX plugin?  Any issues?  Reviews or Complaints?
  • Is your website compatible with other browsers mobile devices, cell phones or I-phones? That means that if a person uses another type of browser other than the type you used to create the website in will your website also work on that browser also?
  • Have you titled your Page (s) for indexing?  60 – 66 Characters that accurately describe your page or work?
  • Have you added a description to your Page? Not to exceed 150 characters and do not word stuff!
  • Keywords – are not too important any longer – however…use wisely.
  • Check all links both internal and external to ensure they are in working order.
  • Proofread your web page or Blog for correct grammar, syntax or punctuation errors and then run a spell check for any misspellings. WordPress has a great Plug-in for this it is called “Broken Link Checker!”
  • Sitemaps – does your website of WordPress Blog have a sitemap?  Do not publish with out an updated sitemap that reflects your new content. Google XML Sitemap / Free XML Sitemaps
  • Check your page load time – resize oversized graphics.  A slow loading page due to content or scripts does not work! Pingdom Tools
  • Optimize your site for optimal Performance!
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Successful Real Estate Websites Are Easily Found on the Internet

Real Estate Websites Web Postition Matters

I find the number one thing that makes a real estate website successful is that it has to be found easily on the search engines with consumer terms.  I prefer to use terms like “Atlanta Homes For Sale!” rather than “Atlanta Real Estate.” I am more concerned that a consumer find our site by looking for Atlanta SAT Scores on a Google search and showing up on page 1.  Not industry terms.  If a site cannot be found by the consumer there are dire cosequenses for the agent!  It is like not having a real estate website at all, and that is like the atheist at a funeral…all dressed up with no place to go.  In other words, if a site cannot be found, it has no value.  A website needs to be found on page 1 of any consumer query.  If not, it does not offer service to the seller trying to sell, or the buyer looking to buy a home. We have to ask ourselves will the consumer use generic terms like “real estate?”  Or will they use terms that relate to a local market as in using the names of various subdivisions?  If the consumer finds a real estate website, likes what he /she finds but is turned off by filling out forms?  Or will a cumbersome IDX search ruin the consumer experience?  Success on the Internet is really a strategy.  Success on the cannot be purchased it is a thought out event.  Since I activley buy and sell real estate, and mostly from the Internet, I have to constantly revise my Internet marketing ideas.

  1. Strategizing for Internet Profits In Real Estate
  2. Strategizing for Internet Profit In Real Estate – Part II

Jim Crawford


Successful Real Estate Web Marketing on the Web

Successful Real Estate Marketing on the Web

Success on the webSuccessful Real Estate Marketing on the Web.  Loads of real estate agents e-mail me everyday asking how on they get their website to the top of the search engines so they too can be successful in real estate. That is a tricky question, because the person asking this should first understands the nature of real estate, and sales. First of all web placement or SEO that gets you on page 1 or 2 does not make anyone a success in real estate.  No more than getting immense leads from a giant marketing campaign. First a plan needs to be developed, and then it takes the ability to grade hot and colds leads – sort them, and close the hot ones!  Nurture the cool ones, and drop the cold ones.  Since over 100% of our income comes from the Internet each year… I care enough about web business and real estate to understand what needs to take place. Making a profit on a real estate website is easy money if you do!  Think about real estate possibilities. No more cold calling, no more mailing postcards, postage, ads, classifieds, magazine ads, publication deadlines etc…

  1. Internet Farming And Prospecting
  2. Build A Web Site For Farming
  3. Strategizing for Internet Profits In Real Estate 
  4. Strategizing for Internet Profit In Real Estate – Part II

Unless you do not care about creating a stream of income that is better than all the other prospecting, sphere of influence leads and the rest. The Internet is ON 24/7/365 GLOBALLY!  Yes web position changes all the time, but it takes continuous knowledge to meet the change and stay on top.  But it is worth it, and it can be done cheaply and can create an incredible stream of income!